Thursday , 23 May 2019
Breaking News
Home » Business » TV will continue to rule ad industry, says Experts

TV will continue to rule ad industry, says Experts

Continued user interest towards social media like Facebook,yahoo buzz, Google buzz has bloomed online industry to such an extend that it leads the way for attracting kids, youth and professionals to interact with it everyday.

Well, wait a min. What will happen to the good old TV. Boy, once people particularly teens  used to  stick to the TV like an insect and never leave it. But now, the tides have been turned and we now see people of  different ages share common pattern towards social media.

The result of  online domination has however resulted in a crucial question.

What will happen to TV?

For few of you folks who think TV is done, we have an interesting reply from Duncan Stewart who is the director of Deloitte Canada Research. He feels TV will continue to attract advertisers much more than online industry and its not going down for next few years.

Vancouver Sun Monday quoted Mr.Stewart as saying, “TV is not only not dead, but it’s actually growing. When you talk about media, TV is almost half of global ad spending, and that’s a stunning number,” he said, adding that television ad rates are going up all the time.

How important television remains, he said, could be gauged from the fact that at the famous US Super Bowl ads rates are up and 40 million more viewers will tune in this year than last year.

“It’s a bit like looking at a baby in the nursery, and saying, ‘One day he’s going to die of old age. Yes, that’s true, but hopefully he’s got about 80 years between now and then.”

He said 2011 belongs to tablets and smartphones.

“This year, more people are going to buy smart phones and tablets and use them as computers than will buy PCs,” the paper quoted him as saying.

The shift from PCs and desktops to mobile operating systems is a big turning point in technology, he said.

“We’re moving from a world where there used to be one kind of form factor that was 100 percent of all computing. Now the number is 75 percent and in a few years, it’s going to be 50. And a year after that, it’s going to be 33,” the paper quoted him as saying.

“It’s a bit like looking at a baby in the nursery, and saying, ‘One day he’s going to die of old age. Yes, that’s true, but hopefully he’s got about 80 years between now and then.”

He said 2011 belongs to tablets and smartphones.

“This year, more people are going to buy smart phones and tablets and use them as computers than will buy PCs,” the paper quoted him as saying.

The shift from PCs and desktops to mobile operating systems is a big turning point in technology, he said.

“We’re moving from a world where there used to be one kind of form factor that was 100 percent of all computing. Now the number is 75 percent and in a few years, it’s going to be 50. And a year after that, it’s going to be 33,” the paper quoted him as saying.

Write your comment now | Submit your news/press release

Your Name:

Email:

Type the characters you see in the picture

Let our editorial department know about any news about your company, your organization, or yourself, or any press release that you have. If we find it suitable for our audience, we will contact you and make a news. Please also share any links for the news.
Chr left
Your name:

Email

Type the characters you see in the picture
Reader’s comments (1)

1: TV zindabad!

Also see:

www.programmerinterview.com

Posted by: ajaj - 02 Feb, 2011
Disclaimer
Messages posted on this Web site under the `Comments’ area are solely the opinions of those who have posted them and do not necessarily reflect the opinions of Infoconnect Web Technologies India Pvt Ltd or its site www.siliconindia.com. Gossip, mud slinging and malicious attacks on individuals and organizations are strictly prohibited. Infoconnect Web Technologies India Pvt Ltd can not be held responsible for errors or omissions in content, nor for the authenticity of the user/company name or email addresses associated with posted messages. Infoconnect Web Technologies India Pvt Ltd reserves the right to edit or remove messages containing inappropriate language or any other material that could be construed as libelous, potentially libelous, or otherwise offensive or inappropriate.Infoconnect Web Technologies India Pvt Ltd do not endorse the products and services or any other offerings mentioned in these messages.

Related stories:

verizon.net email down
Apple Gets into Chinese Market
Improved Twitter released!
Apophis Asteriod could hit the Earth by 2036!
Bing-Yahoo's US search share 30%,says Microsoft CEO
New species of scorpion found in Death Valley National Park
Pepsi Gets New Bottle After 17 Years!
Snapchat Reject $3 Billion Offer From Facebook!