Intel must be crazy to pay $34 million for ads inside jerseys, but think again, are they really crazy? We think they are brilliant, cause they didn’t pay $34 million for the inside of any other jerseys but the ones that will be worn by the iconic Spanish Football Club FC Barcelona’s team.
There is some logic behind the decision. Ever see a football player lift up his shirt while celebrating a goal? Well, that’s when FC Barcelona’s 58 million fans will now see an Intel logo. It’s the first time that a company has ever advertised on the inside of a shirt, according to the company.
Now every time Lionel Messi lifts his jersey celebrating victory for Intel will be a happy man.