Awww, looks like Tim Cook is really worried about the impact of Apple Watch. In an official email to Apple Employees Tim Cook revealed that they will be getting a 50% discount off the store price.
This is the first major product launch from Apple since the Tim Cook took over as CEO. The make or break of this product could really set a bar for gauging his future.
As the launch date is nearing and the retail try-on for Apple Watches will be available from this Friday (April 10th 2015) Tim Cook is really trying to make some last minute tweaks to help boost the product awareness and sales.
In the official memo, Tim Cook congratulated his employees who had worked so hard to help this product reach customers.
In a surprise to his employees he also revealed that there will be a 50% off the aluminum sport and stainless steel models and $550 off the gold edition. This offer lasts only for 90 days. Being an Apple employees does have it’s perks, the iPad was also offered at a discount but not immediately after the release and the original iPhone was available for free.
Tim Cook also revealed that over 1000 apps has been submitted in just 4 days, Apple store starting accepting apps for Apple Watch last week.
Below is the full memo from Tim cook:
The day we’ve all been waiting for is almost here: Apple Watch is ready to ship.
Our retail stores are training for a whole new way to engage customers and help them experience Apple’s most personal product yet. On Friday, in over four hundred stores across four continents, we’ll open our doors to people who want to try on Apple Watch for the first time and start deciding which one is right for them.
Tens of millions of people have seen our keynotes and demonstration videos about the watch, and there’s much more to come. Some of the most innovative developers in the world are working on new experiences designed specifically for Apple Watch. More than one thousand apps were submitted in just four days last week when the App Store started accepting them, and the rate of submissions has only been climbing since then.
I know that many of you have been looking forward to choosing an Apple Watch for yourselves, and we want to make it easy for you. Starting Friday, in countries where the watch is available for pre-order, a special Employee Purchase Plan will offer a 50% discount on any Apple Watch or Apple Watch Sport for your personal use.
As we introduce the watch in more countries, the special pricing for employees will be offered in those countries as well. Discounts will begin at pre-order and last for 90 days after availability. AppleWeb has more details, so I invite you to check it out.
Our products enrich people’s lives like no others, and we think Apple Watch is going to delight our customers in ways people can’t yet imagine. We want you to share in that experience right alongside them.
Congratulations to everyone who has worked so hard for years to help this product reach our customers. And thanks in advance to the thousands of retail employees around the world who will start placing it on people’s wrists starting Friday.