Microsoft XBox gaming and entertainment platform has announced the inclusion of Cable TV content in its gaming In an attempt to bring all your entertainment, friends and family together in one place.
Micorsoft XBox has 35 million users worldwide who spent 2.1 billion hours per month in Xbox. Provided the inclusion of Cable TV content will only add to its benefits.
Nearly 40 TV content providers will provide programming over Xbox Live, with upcoming deals with providers in other countries. Among the partners rolling out new TV entertainment services on Xbox Live are AT&T, BBC, Comcast, HBO, Rogers, Telefónica, Televisa and Verizon.
“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft.
“Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360* and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless,” he added.
Microsoft said the new entertainment through its Xbox 360 becomes “instantly searchable, easily discoverable and enjoyable.”
The software giant said Xbox LIVE currently has 35 million members worldwide who spend 2.1 billion hours a month on the service, which saw three times the growth in video consumption last year.
“Xbox 360 brings all your entertainment, friends and family together in one place. Now, easily switch from playing your favorite game with a friend out of state or even across the world to watching your favorite TV show with your family members on the same couch, all through Xbox LIVE. Ready to mix things up? Effortlessly switch from games to music to live TV and more, simply by telling your Xbox what you want to experience,” it said.
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