Monster Energy Drinks are going to have a tough battle ahead as they are now under attack by not just one but two big attorneys.
The New York state attorney and the San Francisco city attorney have joined hands in the investigation against Monster Beverage Corporation against its marketing strategy towards children.
San Francisco City Attorney Dennis Herrera and New York Attorney General Eric Schneiderman joined forces last month after a federal judge in California tossed out a lawsuit filed by Monster; the company wanted to stop Herrera’s ongoing investigation that first began in 2012.
Herrera filed a lawsuit against the company that claimed that Monster Energy drinks posed serious health issues as well as violating California state law by misbranding and marketing them towards children.
Roughly 3,000 miles away in New York, Scheniderman issued subpoenas to multiple energy-drink makers as well as Monster as part of his ongoing investigation.
“We are disappointed that Monster has remained defiant in marketing products to children,” Herrera said. “We hope this effort will cause the company to correct its irresponsible marketing practices.”
Monster Energy drinks can says,
“Limit 3 cans per day. Not recommended for children, pregnant women, or people sensitive to caffeine.”
Yet despite the disclaimer, Herrera asserts that the company pushes its product on minors.
According kidshealth.org, at most, minors should ingest no more than 100 mg of caffeine per day.
In December 2011, 14 year old Anais Fournier died of cardiac arrest due to caffeine toxicity after consistently consuming two 710 ml cans (3 cups) of Monster Energy per day. The combined amount of Fournier’s daily caffeine intake was 475 mg (14 cans of Coca Cola). It should be noted that Fournier had a pre-existing heart condition known as Ehlers-Danlos syndrome.