Thfire.com Everyday news that matters Its been just over a since the launch of Bing, Microsoft’s Search Engine and it has already over took Yahoo and become the world’s no.2 search engine.
Bing's personalized search features propels it to No.2
Microsoft’s Bing search engine has been rapidly rising in popularity since its launch in June of last year. In August, it overtook Yahoo as the No. 2 U.S. Internet search engine, after Google, for the first time, according to a Nielson report Tuesday.
Bing accounted for 13.9% of August searches, compared to 13.1% for Yahoo, Nielsen said in the report. Google still accounted for about two-thirds of all U.S. searches.
The Microsoft-owned visual search engine appears to have taken market share from Yahoo since last year. Bing searches increased 30% in the past year while Yahoo searches were down 18%, Nielsen says.
Bing last month started powering some of Yahoo’s searches as well. Combined with its own searches and the ones powered for Yahoo, Bing would’ve accounted for 26% of U.S. searches in August, according to the report.
Looks like its a long way before Bing can even come near competition with Google. But Bing is getting a lot interesting with lots of user friendly features.
In fact, Google was forced to copy one of Bing’s trademark feature. The feature allowed users to personalize their search page with their own image or one of the many available. Google actually forced it upon its users for a couple of days annoying the hell out of them!
Click here to read our take on Google copying Bing’s feature.
