Every year, it seems like the media finds a new diet to tout — along with the clinics that cater to the fad and customers who swear by the results. Fads in recent years include the South Beach Diet (choosing low-carbohydrate foods), the Atkins Diet (radically reducing carbohydrates), the baby food diet (replacing some meals with baby food) and the Master Cleanse (adopting a liquid diet comprised mainly of lemon or lime juice).
These diets gain quickly in popularity. The media faithfully reports the appearance of the new fad, the rising number of people adopting the diet and testimonials of success from satisfied, slimmed-down believers. But soon enough, there are reports of the dangers involved with unusual weight-loss schemes that often involve cutting out much-needed food groups, or eating only a certain food or food group. Then, follow-up stories trickle from unsatisfied customers, or from former believers who have since gained the weight back. More or less, by the time this cycle runs its course, it begins again with a new diet fad.