Microsoft has decided to shed the 20 year trademark logo and have unveiled a new logo for its Windows 8. Giving a new meaning to the word ‘Windows’ or to say Bringing back the Microsoft logo to match the word Windows,the message from Microsoft Windows 8 team seems like Business.
Usually, On hearing the word ‘Microsoft’ , the first to strike our senses is the traditional Microsoft four flag logo. But it will not be anymore.
“The Windows logo is a strong and widely recognized mark but when we stepped back and analyzed it, we realized an evolution of our logo would better reflect our Metro style design principles and we also felt there was an opportunity to reconnect with some of the powerful characteristics of previous incarnations,” said Sam Moreau, a user experience director on Microsoft’s Windows 8 team, in a company blog post.
The new logo, Moreau said, is a throwback of sorts to the first two logos of Windows, which looked not like a waving flag but rather two color windows, as you might find in a home or office.
“‘Windows’ really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective,” he said. “Microsoft and Windows are all about putting technology in people’s hands to empower them to find their own perspectives. And that is what the new logo was meant to be.
“We did less of a redesign and more to return it to its original meaning and bringing Windows back to its roots — reimagining the Windows logo as just that — a window.”